shèjiāo wǎngzhàn

shèjiāo wǎngzhàn ((shè·jiāo {god of the land → [society] → [social]} · {meeting → [associating]} → [social contact/interaction] 社交) (wǎng·zhàn {net → [web]} · {stand → [station]} → [website] 网站 網站) → [social networking website; social network]) ← Tap/click to show/hide the “flashcard”

[Notes: Tap/click on a Pīnyīn (Pīn·yīn {Piecing Together of} · Sounds → [Pinyin] 拼音) expression to reveal its “flashcard”; tap/click on a “flashcard” or its Pīnyīn (Pīn·yīn {Piecing Together of} · Sounds → [Pinyin] 拼音) expression to hide the “flashcard”. 📖 📄 📘 icons mean 📖 Reveal All, 📄 Reveal Advanced, and 📘 Reveal None re all the “flashcards” in the heading, paragraph, etc. that they are placed at the beginning of.]

At the time of this writing, jw.org had recently featured a video that was introduced with the following words, which included this week’s MEotW, “shèjiāo wǎngzhàn ((shè·jiāo {god of the land → [society] → [social]} · {meeting → [associating]} → [social contact/interaction] 社交) (wǎng·zhàn {net → [web]} · {stand → [station]} → [website] 网站 網站) → [social networking website; social network])”, in the Mandarin text:

English:

Be Social-Network Smart

Learn how to avoid the pitfalls of social networking.

Mandarin:

📖 📄 📘 Zài (On 在) Shèjiāo Wǎngzhàn ((Shè·jiāo {God of the Land → [Society] → [Social]} · {Meeting → [Associating]} → [Social Contact/Interaction] 社交) (Wǎng·zhàn {Net → [Web]} · {Stands → [Stations]} → [Websites] 网站 網站) → [Social Networks]) Zuò (Be 做) ge ([mw] 个 個/个) Cōngming (Cōng·ming Intelligent · {Bright → [Understanding]} 聪明 聰明) Rén (Person 人)

📖 📄 📘 Lái (come 来 來) kànkan (kàn·kan see · see 看看) zěnyàng (zěn·yàng what · {pattern → [way]} → [how] 怎样 怎樣) cái ({only then} 才 才/纔) néng ({to be able} 能) bìmiǎn ({to avoid} 避免) diàojìn (diào·jìn falling · {to go into} 掉进 掉進) shèjiāo wǎngzhàn ((shè·jiāo {god of the land → [society] → [social]} · {meeting → [associating]} → [social contact/interaction] 社交) (wǎng·zhàn {net → [web]} · {stands → [stations]} → [websites] 网站 網站) → [social networks]) de (’ 的) xiànjǐng (xiàn·jǐng {to be fallen into} · pitfalls 陷阱).

In the above excerpts from jw.org, “shèjiāo wǎngzhàn ((shè·jiāo {god of the land → [society] → [social]} · {meeting → [associating]} → [social contact/interaction] 社交) (wǎng·zhàn {net → [web]} · {stand → [station]} → [website] 网站 網站) → [social networking website; social network])” means “social networks”. A quick search on the Watchtower ONLINE LIBRARY reveals that the organization has been using “shèjiāo wǎngzhàn ((shè·jiāo {god of the land → [society] → [social]} · {meeting → [associating]} → [social contact/interaction] 社交) (wǎng·zhàn {net → [web]} · {stand → [station]} → [website] 网站 網站) → [social networking website; social network])” to translate “social networking sites”, “social networking”, etc. since at least about 2007, not long after the launch in 2004 of the huge, well-known social network Facebook.

Websites and Native Apps

While on one level of literalness “shèjiāo wǎngzhàn ((shè·jiāo {god of the land → [society] → [social]} · {meeting → [associating]} → [social contact/interaction] 社交) (wǎng·zhàn {net → [web]} · {stand → [station]} → [website] 网站 網站) → [social networking website; social network])” means “social website” or “social networking website”, and while technically social networks can often also be accessed using native apps, social networks often start out using websites, and these websites generally continue to be major ways to access these social networks after native apps for them become available. The important thing is that undoubtedly people who know Mandarin will generally understand that you are referring to a social network when you use “shèjiāo wǎngzhàn ((shè·jiāo {god of the land → [society] → [social]} · {meeting → [associating]} → [social contact/interaction] 社交) (wǎng·zhàn {net → [web]} · {stand → [station]} → [website] 网站 網站) → [social networking website; social network])”.

Websites on the World Wide Web can be accessed using web browsers, in which these websites basically work the same on different computing devices like Windows, Mac, and Linux desktop and laptop computers, iPhones and iPads, Android devices, etc. (In this old world’s technological Babel, it’s not always quite that simple, as an example discussed below illustrates, but perhaps amazingly, this is true now to a large extent.) Thus, a website can often be a single development target that provides at least the same basic functionality on many different computing platforms.

An app that is native to Windows/Mac/iPhone/Android/etc. can take advantage of the full performance of, as well as specific features of, the specific platform it is native to, and thus can be noticeably faster, nicer, etc. than a website designed for the lowest common denominator middleman that is the web environment. However, for a social network, developing a native app for each of several computing platforms is generally comparatively difficult, time-consuming, and expensive. Thus, social networks often start out by providing a website for people to use, and then they may or may not go on to develop native apps for particular computing platforms like the iPhone, Android, etc.

Alternate and Related Expressions

An alternate Mandarin term used to translate “social network”, which more literally matches its meaning, is “shèjiāo wǎngluò ((shè·jiāo {god of the land → [society] → [social]} · {meeting → [associating]} → [social contact/interaction] 社交) (wǎng·luò net · enmeshing → [network (computing, transport, etc.) (PRC)] 网络 網絡) → [(online) social network])”. A search on the Watchtower ONLINE LIBRARY shows that the organization has also been using this term since at least 2007. Note that the organization has sometimes preceded this term with “zàixiàn (zài·xiàn on·line 在线 在線)”, which means “online”. This distinguishes online social networks from the more abstract social networks (which may or may not be online) studied in the social and behavioural sciences. (By the way, “wǎngluò (wǎng·luò net · enmeshing → [network (computing, transport, etc.) (PRC)] 网络 網絡)” is a PRC (People’s Republic of China) term. The corresponding term used in Taiwan is “wǎnglù (wǎng·lù net · road; path; way; route → [network (computing, transport, etc.) (Tw)] 网路 網路)”.)

An expression that is related to “shèjiāo wǎngzhàn ((shè·jiāo {god of the land → [society] → [social]} · {meeting → [associating]} → [social contact/interaction] 社交) (wǎng·zhàn {net → [web]} · {stand → [station]} → [website] 网站 網站) → [social networking website; social network])” and “shèjiāo wǎngluò ((shè·jiāo {god of the land → [society] → [social]} · {meeting → [associating]} → [social contact/interaction] 社交) (wǎng·luò net · enmeshing → [network (computing, transport, etc.) (PRC)] 网络 網絡) → [(online) social network])”, and that some may use as an abbreviation for one or both of them, is “shèjiāo wǎng ((shè·jiāo {god of the land → [society] → [social]} · {meeting → [associating]} → [social contact/interaction] 社交) (wǎng net → [network] → [Web; Internet] 网 網) → [social media; abbr. for shèjiāo wǎngluò/wǎngzhàn (social networks/social networking websites)])”.

“Shèhuì wǎngluò ((Shè·huì {god of the land → [society] → [social]} · {gathering → [society] → [social]} → [social] 社会 社會) (wǎng·luò net · enmeshing → [network (computing, transport, etc.) (PRC)] 网络 網絡) → [social network (abstract concept)])” is an expression that evidently refers to the more conceptual social networks mentioned above, that are studied in the social and behavioural sciences. A similar expression is “guānxi wǎng ((guān·xi {closing [with] → [involving]} · {tying → [relating]} → [relationship] 使徒) (wǎng net → [network] 网 網/网) → [Internet and/or real-life social network, relationship network, network of friends/connections])”.

Browser Babel and Subtitles

As a side note, while researching this post, I discovered that the Referenced Theo. Expressions (RTE)’s bookmarklet (tap/click on the “Show bookmarklets” link) for adding unproofread, computer-generated Pīnyīn (Pīn·yīn {Piecing Together of} · Sounds → [Pinyin] 拼音) to a web page with Chinese characters will also add such Pīnyīn (Pīn·yīn {Piecing Together of} · Sounds → [Pinyin] 拼音) to the subtitles of the Mandarin videos on jw.org (the ones I was able to try, at least), if one is using one of the following web browsers on a Mac, or presumably, on a PC or an Android device:

• Firefox
• Microsoft Edge
• Presumably, other browsers that, like MS Edge, use the Blink browser engine, such as Google Chrome, Opera, etc.

Unfortunately, at this time, this does not work on Safari browsers, whether on a Mac or on an iPad or iPhone. In those web browsers, the Chinese characters of the video subtitles remain unadorned by added Pīnyīn (Pīn·yīn {Piecing Together of} · Sounds → [Pinyin] 拼音) when the bookmarklet does its thing. While this is a case of Apple’s Safari web browsers allowing for less functionality compared to other browsers, the underlying reason for this may be related to Apple’s relatively high prioritization of user privacy and security, which benefits users in other ways.

Pīnyīn (Pīn·yīn {Piecing Together of} · Sounds → [Pinyin] 拼音) Plus video transcripts can potentially provide more and better-proofread information (and are usable in all major modern browsers, including Safari), but when such material is not available for a particular Mandarin video, for many the above option is much better than having to deal with raw characters. Also, there may be some benefit in seeing even unproofread Pīnyīn (Pīn·yīn {Piecing Together of} · Sounds → [Pinyin] 拼音) displayed right in the video picture as one is watching a Mandarin video.